Pro Suite: An advanced sales and marketing course for top earners
In a consumption driven western world where the middle-class will finally have their boom, there will be no other career as good as a sales career. In every profession you will find benchmark skills and qualifications that will set profesisonals apart from average performers.
The Sales and Marketing PRO suite from Globalcademy includes four distinct courses that are well worth your attention:
- The Fundamentals of successful selling
- Sales Psychology and Neuroscience of selling (Advanced modules)
- Coaching skills for sales professionals (To grow and manage teams)
- Successful PR (How to get the media on your side and boost your reputation)
It is true that if you were to study these four subjects in-depth at college or university, that it may take more than a year. Now you can do it online in the convenience of your own home, in one weekend!
What exactly is covered in the Sales & Marketing PRO suite that makes it such a popular course?
COURSE CURRICULUM
| Getting started with Sales: The fundamentals | |||
| SA 1 – Course introduction and the 5 types of sales styles | FREE | 00:08:00 | |
| SA 2 – Sales and its purpose for your company | 00:06:00 | ||
| Sales Cycles and Funnels – What you need to know | |||
| SA 3 – Managing the stages of the sales cycle | 00:09:00 | ||
| SA 4 – The sales funnel – definition, examples and innovative use | 00:08:00 | ||
| The Sales Professional – Being fully prepared for the role | |||
| SA 5 – First impressions – the starting point of successful sales | 00:10:00 | ||
| SA 6 – Preparation: crafting your sales presentation and knowing your customers | 00:13:00 | ||
| SA 10 – Prospecting: how it works and why it is essential | 00:05:00 | ||
| SA 11 – Prospecting methods and tips – innovative ways of getting more clients | 00:09:00 | ||
| SA 12 – Networking: the backbone of great sales | 00:08:00 | ||
| SA 13 – The art of maintaining long term customers through relationship marketing | 00:05:00 | ||
| Asking Powerful Sales Questions: Soliciting the right feedback | |||
| SA 14 – Why questions can be so powerful in closing a sale | 00:07:00 | ||
| SA 15 – Tips and examples in asking relevant and appropriate questions | 00:07:00 | ||
| Sales Psychology and the Neuroscience of Sales | |||
| Meet your instructors, thanks for joining us | FREE | 00:04:00 | |
| The 3 Stage Selling Model | 00:10:00 | ||
| Connecting with customers | 00:10:00 | ||
| Establishing credibility | 00:08:00 | ||
| Balancing professional and personal trust | 00:10:00 | ||
| Advanced tactical sales, Reverse psychology and options | |||
| Ebook on the psychology of trust | 00:15:00 | ||
| Disqualifying your customer: The power of reverse psychology | FREE | 00:05:00 | |
| BATNA: Why you should enter negotiations with stronger BATNA | 00:05:00 | ||
| Replacing fear with genuine, credible reasons to buy | 00:08:00 | ||
| Extending the customers’ vision: Refocus them towards a long term vision | 00:09:00 | ||
| Not a good fit: Surprise your customer with that which they least expect | 00:09:00 | ||
| The law of scarcity: What we can learn from luxury brands | 00:10:00 | ||
| Analysis paralysis: Winning strategies against buyer indecision | 00:08:00 | ||
| Managing the after sales cycle, long term repuation and buyers’ remorse | |||
| Lessons in reputation management | 00:10:00 | ||
| Buyers’ remorse: How to identify and resolve it swiftly | 00:07:00 | ||
| Sales Manager and Marketing Agency’s secret weapon: Coaching and empowerment | |||
| Introduction to Coaching | FREE | 00:06:00 | |
| The importance of Coaching – what a coaching culture brings to us | FREE | 00:10:00 | |
| The benefits of coaching: Things you did not know you can achieve! | 00:10:00 | ||
| Growth questions about Coaching – Dealing with valid concerns | 00:10:00 | ||
| Creatin the optimal environment for effective coaching | |||
| The Optimal Environment | 00:08:00 | ||
| Building trust | 00:07:00 | ||
| Confidentiality during and after coaching | 00:08:00 | ||
| Time management – making time for coaching | 00:09:00 | ||
| The Facilitative approach – become a facilitator | 00:09:00 | ||
| Coaching the Whole Person | 00:11:00 | ||
| Organizational ownership – Empower individual team members with ownership | |||
| What is Ownership? Defining the concept | 00:08:00 | ||
| Company benefits from ownership | 00:10:00 | ||
| The power of choices – using choice architecture | 00:09:00 | ||
| Ownership encourages growth | 00:07:00 | ||
| Coaching Skills: The 4-E model ® | |||
| Enquire | 00:12:00 | ||
| Engage | 00:08:00 | ||
| Empathize | 00:10:00 | ||
| Encourage | 00:09:00 | ||
| Conclusion and reflection – debrief | 00:10:00 | ||
| Reflective learning log | 00:00:00 | ||
| A Marketing Agency’s guide to press releases: Free TV, online and media coverage | |||
| Introduction to successful press releases and course overview | FREE | 00:05:00 | |
| What is a press release? Lets get to the bottom of it | 00:06:00 | ||
| The purpose of a press release – a lot more than most people think | 00:06:00 | ||
| Target audience of press releases – discovering and engaging ideal audiences | 00:04:00 | ||
| How press releases can be used as an effective marketing tool | 00:08:00 | ||
| Knowing your product – differentiating through product knowledge | 00:06:00 | ||
| The power of team engagement and brainstorming | 00:04:00 | ||
| How to get your press releases accepted and published with high success rates | 00:09:00 | ||
| How to use press releases that grow your company | 00:08:00 | ||
| Things you should always do as part of the process | 00:06:00 | ||
| Things to avoid – never do things with press releases | 00:04:00 | ||
| Practical press release tips from the Guru’s mouth | |||
| Research: It all starts with good accurate research. Here is how! | 00:05:00 | ||
| Write like a pro – Professional tips from a writing guru | 00:08:00 | ||
| Capitalize on SEO benefits – but be careful | 00:06:00 | ||
| Timing press releases – how to get it right | 00:08:00 | ||
| Creating and keeping contact – rapid network expansion | 00:07:00 | ||
| Absolute killer insider tips: Using LinkedIn to connect with journalists | 00:08:00 | ||
| Switch the game around: Become a journalists ally | 00:07:00 | ||
| Conclusion: So what have we learned – and how will it change our business? | 00:09:00 | ||
| E-book and PDF notes | 00:00:00 | ||
